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Who We Are Plexins is a powerful yet easy-to-use marketing automation platform designed for Direct to Consumer (DTC) brands. Designed to help you engage with consumers wherever they are, this tried-and-tested tool includes a range of features that can help you drive revenues, maximize marketing ROI, and improve customer retention rates. With Plexins, you’ll be able to develop and nurture strong, long-lasting relations with customers across the entire buying experience With Plexins at your disposal, you’ll be able to engage with your target audience in a more thoughtful, personalized way. Our advanced personalization user segmentation capability, combined with our effective SMS templates, provides a relatively easy way to connect with your customers. Today’s consumers don’t respond well to forced connections from faceless sellers; they want communications with real people. Plexins makes owning your consumer data easier than ever before, and it makes the establishment and maintenance of customer relationships a fully automated process. With the help of this powerful SMS marketing automation platform, you’ll better understand your audience with a series of personalized messages created with ready-made templates. What We Provide Here at Plexins, we work hard to ensure our customers have everything they need to maximize the efficacy and ROI associated with their SMS marketing campaigns. Personalized automation: Plexins automates personalized communications that trigger the actions of customers in the pursuit of sales. It does this through functions such as product recommendations, new user sign-ups, and abandoned payment messaging. User segmentation: Data-rich segmentation gives you the power to maximize ROI and personalize your marketing campaigns in line with the characteristics of your customers. Campaigns: Plexins allows you to use events such as holidays, promotions, and product launches to engage the right customers at the right times. Quiet hours: Messages are in line with the timezones of subscribers—and ensuring goodwill isn’t lost through inappropriately timed communications (at night, etc). SMS template: Proven SMS templates are available with the click of a button. Maximum cost per message: Control how much you spend on each SMS marketing message. Track revenues and ROI: Review the performance of your SMS marketing campaigns with various tools that go well beyond average click metrics and conversion rates. SMS marketing compliance: Make your store TCPA-compliant through our comprehensive onboarding process. Give your customers the chance to reply “STOP” to withdraw consent for SMS marketing messages. Powerful global telecommunication service support: Our support guarantees high-quality SMS marketing campaigns that are stable, secure, and respectful of privacy issues.

Short Message Service (SMS) marketing is still a very effective way for brands to use an owned channel for reaching, connecting, and converting subscribers. The term “used channel” is utilized because consumers must subscribe or opt in before you can legitimately send them marketing messages. But once a subscriber opts in, however, you can control how you use their data to reach them. Why Use SMS Marketing? SMS marketing creates a more personalized communication challenge through which brands can fully engage consumers. By reaching consumers via their SMS inboxes—via text messages—a more interactive and value-driven relationship emerges. There are many reasons why SMS marketing is still so effective nowadays, but here are a few of the most compelling reasons: Texts deliver a nearly 100% open rate—and 90% are opened within three minutesTexts are usually reserved for friends and family, which makes them an effective communication channel for the vast majority of consumersPeople use their text message services to keep in touch with their loved ones and maintain their relationships If a brand can become part of a consumer’s inner circle, the sky’s the limit in terms of developing a productive, loyalty-driven relationship. Why Use Plexins for SMS Marketing? With Plexins, you can encourage subscriber interaction and focus on building personalized relationships—nurtured over time. Because we take a long-term approach to SMS marketing strategies, our clients are able to prioritize each subscriber’s lifetime value (LTV) when it comes to issues such as revenue and ROI. The ultimate goal of SMS marketing is to build a subscriber list and, through that, engage and retain customers. Plexins facilitates this through targeted, personalized messaging. The most effective SMS marketing messages make the subscriber feel like they were written specifically for them—and that’s exactly what Plexins is designed to do. How to Get Started We've built this Help Center to walk you through our most popular features. We will show you how to level up your usage with targeted, fully personalized messages. If you're new to Plexins, or SMS marketing in general, we recommend you start by reviewing the resources in our “New? Start Here” section. This is where we'll introduce you to the core concepts and features of Plexins to help you jumpstart your SMS marketing campaigns.

Reading time: 2 minutes Hi everyone. Due to the feedback we've received regarding issues encountered during the email domain verification process, Plexins has put together this article based on common user domain verification problems. The article is brief, aiming to guide you through the domain verification steps using the simplest and most direct method. Step 1 To begin, access Plexins and navigate to the email section within the settings. Enter your subdomain (for example, send.helloplexins.com). Example: The intended sending domain is send.helloplexins.com. "Send" is the subdomain, and "helloplexins.com" is the main domain. Step 2 Updating DNS Records The Plexins system will generate your DNS records for you: (see the example below). Next, you'll need to access your domain provider and add the generated CNAME record to your DNS settings. Here, Plexins will guide you through DNS configuration separately for the four major domain providers. GoDaddy If your domain provider is GoDaddy, you can refer to the detailed tutorial in this article: GoDaddy DNS Verification Tutorial AWS If your domain provider is AWS (Amazon Web Services), please follow the detailed instructions in this article: AWS DNS Verification Tutorial Ali Cloud If your domain provider is Ali Cloud, please follow these steps to add DNS records: Step One: On the Alibaba Cloud homepage, locate the "Domain Name System (DNS)" section and click on "Domain DNS Settings." Step Two: According to the DNS records generated by Plexins, add the corresponding details in each section. Then click on "Save." *Please note: In the "Host Record" field, your domain provider has already set the domain name suffix for you. You only need to copy and paste the domain name prefix from the DNS record Plexins generated for you. For example, if the DNS record is "mk.plxns.vip," you only need to copy and paste "mk" into the "Host Record" field. After completing these steps, the DNS records for your domain at Alibaba Cloud should be updated. Plexins will utilize this information for domain verification. Tencent Cloud If your domain provider is Tencent Cloud, you can refer to the following steps to add DNS records: Step One: Within your Tencent Cloud account, locate and click on "Add DNS Record." Please note that specific steps might vary slightly depending on Tencent Cloud's interface updates. The general idea is to find the option to add a new DNS record. If you encounter any difficulties or changes in the interface, it's recommended to consult Tencent Cloud's official documentation or support for the most accurate instructions. Step Two: According to the DNS records generated by Plexins, add the corresponding details in each section. Then click on "Save." *Please note: In the "Host Record" field, your domain provider has already set the domain name suffix for you. You only need to copy and paste the domain name prefix from the DNS record Plexins generated for you. For example, if the DNS record is "mk.plxns.vip," you only need to copy and paste "mk" into the "Host Record" field. If your domain provider is not one of the four mentioned above, we have also prepared tutorials for configuring DNS records with other popular domain providers. You can click the links below to navigate and view those instructions: Google Domains Hostgator Hover Namecheap Squarespace Cloudflare Step 3 Verifying the Successful Setup Once you have updated the records with your domain provider, return to Plexins and click on the "Verify" button. This will finalize the setup of your custom domain. Next, you can proceed to add email addresses using your custom domain. You can add up to 20 email addresses here, including addresses that are not associated with the domain. Click to add Email address, input your email address, click "Verify," and you've successfully added an email address with your branded domain. These are the detailed steps for domain verification. If you'd like to learn more about domain verification, you can click to view this article. If you have any questions, feedback, or need further assistance with domain verification, please feel free to reach out to our customer support team. We're more than happy to help you with any inquiries.

With a dedicated sending domain for your marketing emails, your messages will appear to be coming from your company. This gives customers confidence in your messaging. Ultimately, your consumers are much less likely to treat your emails as spam if they come from a dedicated domain. Generating Domain Name Systems (DNS) with Plexins To create a dedicated sending domain, you’ll first need to generate DNS records. For example, if a company called Hello Plexins purchased the domain name “helloplexins.com,” the company’s final sending email address you be something like “manager@helloplexins.com.” Root domain A root domain is purchased or registered with a domain registrar, which is used to represent the company’s presence on the Internet. You may also have email addresses that use this domain name. Dedicated sending domain We recommend that you use a subdomain as your email address. For example, if your root domain is “helloplexins.com,” you can customize your domain with your preferred prefix, eg. “send.helloplexins.com.” This is the most common subdomain name. Please note: ●The dedicated sending domain must have a unique, unused subdomain so it doesn’t interfere with any external email configurations on your root domain. You can use any subdomain that is not already in use. Once records are generated, the root and sending domain fields will become unusable in the app. However, if you ever need to edit them in the future, contact our support team to update your records. The tutorial for setting up a dedicated sending domain 1. Go to Settings, click Mail, and enter the subdomain you want to use with Plexins. 2. You should see that Plexins has generated three CNAME records based on the DNS configuration seen below. Please note that while anyone can access the setup process, only those with Admin, Manager, and Campaign Coordinator privileges can make changes. 3. Update your DNS records outside the Plexins platform. You’ll need to apply your Plexins-generated records to your domain—on your DNS provider’s platform. To do this, follow these steps: Not all domain registration services allow you to directly edit all DNS records. If you cannot update the records, contact your DNS provider for information on how to update them.  3.1 Navigate to your DNS provider; this could be: GoDaddy Google Domains Hostgator Hover Namecheap Squarespace AWS Cloudflare 3.2 Copy and paste the text; 3.3 Update your DNS records; 3.4 Click “Verify” once the configuration is complete in Plexins; 3.5 Enter your custom email address after the verification process is complete (the domain suffix has to be the same as the verified domain name. Troubleshooting and Error Messages If the domain can’t be applied, you’ll receive an error message asking you to try again. Use a free, online DNS record checker to diagnose and rectify the problem. We recommend the following services to perform a quick DNS check: https://dmarcian.com/dkim-inspector/ https://www.whatsmydns.net/ https://dnschecker.org/ If you still can’t rectify the problem after using these three DNS-checking services, please contact our support team for assistance at hello@plexins.com.

Creating marketing campaigns with Plexins couldn’t be easier. Start by clicking the “Create” button in the Email Campaign menu. Recipients This page allows you to create a name for your “Campaign,” set “Send to” details, and use the “Intelligent Send” feature. 1. Enter a Campaign Name Start by giving your Campaign a name. This name won’t be visible to your customers, so choose something that’s short and simple—and something that’s easy to distinguish from other campaign names. 2. Select a Campaign Choose the type of email campaign you want to start. 3. Set Up Intelligent Sending It’s your decision whether or not to set up Intelligent Sending. We recommend enabling this useful feature, which will prevent your customers from receiving another email message within 16 hours of the last one. 4. Click “Continue to Content” Now that you’ve created your next marketing campaign, it’s time to create content for it. Content This is where you’ll create the messages your customers will read. Content options include a Subject Line, Sender Name, Sender Email Address, and Design Your Email. 1. Create a Subject for Your Email Enter a message in the Subject Line, eg. “Merry Christmas!” 2. Enter the Sender's Name Plexins will automatically add the name of your store, but you can modify it if you wish. 3. Select Templates a) To speed up the process, we’ve created a wide range of email templates. b) Click the “Select Templates” button, and scroll through the stunning email templates we have already created for you. Simply click the one that appeals to you to get started. Once you’ve selected a template you like, you can make changes to it on the editing page. c) You can either stick with the image in the template or add your own by clicking “Upload image.” d) You can also replace stock images on the templates with images of your own products e) Click the URL block to replace the product link and ensure your subscribers can click the button to jump straight to the payment page. f) Confirm your changes and click the “Save & Exit” button. g) If you see a warning message on the left of the screen, don’t worry. This occurs because the email template contains a discount code—we just need to add the discount code information. Click the “Add discount” button to complete your discount information. Tip: Click “Save as Template” when you’re prompted to save your template. This will allow you to find and reuse your customized template faster and more easily in the future. 4. Confirm Your Email Content Once you’re happy with your content, scroll to the right side to check that everything is clear and correct. Confirm and click “Continue to Review.” Review The review page allows you to send your emails. Choose to send them immediately or schedule sending for later. 1. Set a Time to send You can choose whether to send your email at a specific time by using the toggle switch. Just select the time and date you wish the message to go out. Tip: The time is based on the subscriber’s timezone—ensuring you’re not waking them up in the middle of the night! 2. Click “Send” The final step in the process is to click the “Send” button and deliver your message to your subscribers. This page displays the number of recipients, the price, and the estimated total for the entire delivery. Confirm these details and click the “Send” button. And that’s it! You’ve successfully created an email marketing campaign with Plexins! If you run into any issues or have questions about the process, reach out to our support team for assistance at hello@plexins.com.

Most Shopify sellers, when conducting store marketing, prepare SMS templates in advance to maximize the potential of SMS marketing. Since SMS templates are highly versatile and only require adjustments for the recipient and other details, they not only save time and effort for sellers but also avoid feeling drained of ideas. However, there are still many businesses that misunderstand SMS marketing, believing it to be a waste of time and money and not worth investing effort into. But that's not the case, as the return on investment for SMS marketing makes it a crucial element of your marketing strategy. Due to various reasons, SMS marketing is currently the most popular marketing method among Shopify sellers. Before receiving marketing messages through SMS, customers need to fill out a form for registration, making it an opt-in process, ensuring that users are interested in your products and have a willingness to purchase. Another reason SMS marketing is popular is its immediacy; it can establish direct contact with the audience. According to industry reports, SMS has an average open rate of 99% and an average click-through rate of 36%. The reply rate for SMS is 45%. It is evident that compared to email, you can get more responses from SMS marketing. This is why SMS marketing is becoming increasingly popular. However, to fully harness the potential of SMS marketing, you must follow some rules in the content of your messages. One of the reasons people are willing to check SMS is because of its simplicity. With a character limit of 160, you need to capture your target audience's attention from the beginning and convey your message clearly. Here are some tips for effective SMS marketing:● Always provide options for your customers to opt-in and opt-out in the SMS content.● Include your brand name in the SMS to help recipients recognize you quickly.● Progress your marketing step by step and avoid sending promotional messages to users right from the start.● If you are sending global SMS, enable automated sending to skip disturbing hours and deliver messages to your users at the right time. This article will provide you with some SMS templates that can help increase your sales based on different objectives in SMS marketing scenarios, along with the considerations you need to keep in mind. We hope they can be beneficial to your SMS marketing efforts. Welcome SMS Template When a user completes the store registration, you can send them a welcome SMS to leave a positive and friendly first impression. Always remember to start your SMS with your brand name and keep it concise. You can also include some special offers to welcome the recipient and encourage their first purchase. See the example below: Below are some templates you can use for the welcome SMS: Template 1:{StoreName }: Welcome to the {StoreName} VIP family! So glad you're here. Use code {DiscountCode} for {DiscountValue} off your order - code automatically applied with this link {DiscountUrl} {STOP to opt out}. Template 2:{StoreName}: Hello, {FirstName}, Thanks for registering for the {StoreName} text VIP club. Your {DiscountCode} for {DiscountValue} off is ready. Good for all purchases on our site {StoreUrl}{STOP to opt out}. Template 3:{StoreName}: Hello, {FirstName}, Here’s a 10% discount off your first order to celebrate you joining us. {DiscountURL}{STOP to opt out}. Template 4:{StoreName}: Hi there, welcome to join our big VIP family! We prepare a special gift to celebrate your join! You can click here get your oder discount {DiscountCode}. Shop now for your favorite products!{StoreUrl}{STOP to opt out} Template 5:Dear {FirstName}. Thank you for joining our community! This is where you can find your dream product in {Product URL}. Use {DiscountCode} to get 15% off your first purchase. Contact us with any questions. Happy shopping!{STOP to opt out} Thank You SMS Template A thank you SMS is used to express gratitude to customers for recent purchases or interactions. You can take this opportunity to reward customers and encourage them to continue making repeat purchases. The content of the thank you SMS should include the customer's name to add a personal touch and mention what you are thankful for. See the example below: Here are some templates you can use for the thank you SMS: Template 1:{StoreName}: Hi, thank you for your order! Trust us you will love it. We have prepared a discount coupon {DiscountURL} for you, which is applicable to all products in the store, and you can use it to buy other favorite products.{STOP to opt out}. Template 2:{StoreName}: Hey, {FirstName}. Congratulations, you have successfully unlocked your first order in our store. As a thank you, we have prepared a reward for you: {DiscountCode}, which you can use in your next order.{STOP to opt out}. Template 3:{StoreName}: {FirstName}, We are very honored and grateful for your order, which is your recognition of us. Here is a discount for your next order, you can have a discounted price on your next purchase, click here to get it: {DiscountCode}{STOP to opt out}. Template 4:{StoreName}: We meet again! Thank you for your recognition of us again. We will launch some new great products in the future. You can continue to pay attention to us.{STOP to opt out}. Template 5:{StoreName}: Hi, We just want to send you a thank you message, thank you for your support, we will continue to satisfy you.{STOP to opt out}. Abandoned Cart Reminder Template Abandoned carts are a common challenge for all businesses, leading to a high sales loss. However, by using abandoned cart reminder SMS, you can effectively address this issue and remind customers to complete their purchase in a timely manner. To attract customers to return to the website and complete the purchase, your SMS template should include: ● A friendly reminder● Cart link● Coupon● A compelling call-to-action (CTA) See the example below: Here are some templates you can use for abandoned cart reminders: Template 1:{StoreName}: Hey, {FirstName}. Your items was left in the shopping cart🛒. Don't forget it: {AbandonedCheckoutUrl} {STOP to opt out}. Template 2:{StoreName}: Hello, {FirstName}. Did you leave something behind? It's your carefully chosen item that hasn't paid yet. Completing the checkout as soon as possible allows it to reach you as quickly as possible: {AbandonedCheckoutUrl} {STOP to opt out}. Template 3:{StoreName}: Hey, {FirstName}. We noticed that you haven't complet your order. Please complete the payment as soon as possible if you like it. Good goods are not waiting for anyone: {AbandonedCheckoutUrl} {STOP to opt out}. Template 4:{StoreName}:You don't want to regret missing it, right? Take it home before the offer expires:{Discount URL}{STOP to opt out}. Template 5:{StoreName}: Hello, {FirstName},We noticed you left something behind. We're holding onto your cart for now, but hurry, items sell out quickly! {Abandonedcheckouturl } {STOP to opt out}. Order Confirmation SMS Template When customers complete their payment, don't forget to send them an SMS to confirm their order and let them know the status of their order. The order confirmation SMS should include the following information: ● Order number● Product name● Shipping date See the example below: Here are some templates you can use for order confirmation SMS: Template 1:{SiteName}: Hi, {FirstName}. Your order in our store: {OrderID} has been shipped successfully. Your item is now on its way, You will receive it in a few days. {STOP to opt out} Template 2:{SiteName}: Hey, I know you can't wait to receive the item, don't worry, your order: {OrderID} has been successfully shipped, please be patient for a few days. {STOP to opt out} Template 3:{SiteName}: {FirstName}, Your order which number is {OrderID} has been shipped successfully. I believe it will be delivered to you in a few days. Please wait patiently.{STOP to opt out} Template 4:{StoreName}: Hi, {FirstName}, we have already started your order, thank you for purchasing again, we can persist until now because of your support, thank you again.{STOP to opt out} Template 5:{StoreName}: Hi {FirstName},The order {OrderName}, containing {OrderltemsCount} items for a total of {Totalprice} is marked as paid.{STOP to opt out} Promotional SMS Template Promotional SMS is one of the most commonly used scenarios for SMS marketing. You can host various promotional events to attract customers to shop at your store. You can use SMS to send special offers for promotions, such as: ● Exclusive discounts● Stock clearance● Holiday or seasonal promotions● Large-scale online shopping promotions See the example below: Here are some templates you can use for promotional SMS: Template 1:{StoreName}: Our best-selling product is almost gone! Its benefits have everyone talking, enjoy the {DiscountValue} off. Snag it before it's gone: {StoreUrl} {STOP to opt out} Template 2:{StoreName}: We got you a little something: We're giving you {DiscountValue} with any purchase of our product! Just use code {DiscountCode} at checkout :) Shop now: {StoreUrl} {STOP to opt out} Template 3:{StoreName}: What's better than one PRODUCT? Two PRODUCS! And today, we're giving you Buy One, Get One {DiscountCode} off all PRODUCT! Shop the sale here: {StoreUrl} {STOP to opt out} Template 4:{StoreName}: Hey, we think you deserve a treat. Treat yourself to {DiscountValue} off all things, today only! Shop before it's gone:{StoreUrl} {STOP to opt out} Template 5:{StoreName}: hello {FirstName}, Today only-free shipping with every purchase! Shop our special deals in the next 24 hours and get your order with no extra charges: {StoreUrl} {STOP to opt out} Product Launch SMS Template The high open rate of SMS marketing makes it the optimal choice for new product announcements. This helps you spread the word about new products and gain exposure. You need to start the SMS by telling users "We have a new product release!" to grab their attention. See the example below: Here are some templates you can use for new product announcements: Template 1:{StoreName}: Hi {FirstName}, long time no see! We recently launched new spring clothes! Click here {DiscountCode} to enjoy a discount, come and pick it up! {stop opting out} Template 2:{StoreName}: Hey {FirstName}, Spring is coming! Get the best prices on {StoreUrl} for new spring clothes! {stop opting out} Template 3:Hello {FirstName}, we've just dropped our new collection! Check it out at {StoreUrl} and use code {DiscountCode} for {Discount} off your purchase. Don't miss out! Template 4:{StoreName}: Hot new items coming in! {FirstName}, be the first to browse through our latest collection: {StoreUrl} {STOP to opt out} Template 5:{StoreName}: Our new arrivals are here and we guarantee - you'll LOVE them! Grab yours now: {StoreUrl} {STOP to opt out} Holiday Event SMS Template People are always excited and looking forward to holiday marketing events, and these events often have a sense of time sensitivity. This is where the instant delivery feature of SMS becomes the ideal choice for sending marketing events. See the example below: Here are some templates you can use for holiday marketing events: Template 1: Independence Day{StoreName}: Happy Independence Day! To celebrate this special occasion, we're launching our Independence Day Mega Sale! {StoreUrl} Enjoy an extra 5% discount {DiscountValue} on all items! Hurry and visit our store to take advantage of this exclusive offer! Offer valid only on Independence Day.{STOP to opt out} Template 2: Thanksgiving{StoreName}: Hey {FirstName}! Thanksgiving day might be different this year, but you can still enjoy a slap-up feast. Treat yourself to {DiscountValue} off all things, today only! Shop before it's gone:{StoreUrl} {STOP to opt out} Template 3: Halloween{StoreName}: Hi, {FirstName}. Halloween Day is coming! Click here {DiscountCode} to get our special discount for Halloween Day! {stop opting out} Template 4: Christmas{StoreName}: Hey, {FirstName}, here you go. Christmas's Day is coming! We've selected a variety of gift styles for you, take a look at {StoreUrl}. {stop opting out} Template 5: Mother's Day{StoreName}: Mother. Mom. Mama. No matter what you call her, you've the perfect Mother's Day gift with {StoreUrl}!️️ Take X% off today, when you shop for mom. Just use code: {DiscountCode}. Find your present {StoreUrl} {STOP to opt out} With these rich and diverse SMS templates, I believe your SMS marketing can achieve excellent results. You only need to customize certain parts of these templates as needed. Having an excellent SMS marketing tool will greatly improve the efficiency of your marketing campaigns. Plexins not only provides you with a massive collection of SMS templates but also offers automated SMS sending based on triggers you set. Give it a try!

In your SMS marketing, you can display the discount's code, value, or URL. Setting up a discount   Add discounts to your SMS marketing messages using the shortcode at the bottom of every text message screen. Common discount codes available with Plexins include Discount Value, Discount Code, and Discount URL. You will see these options every time you set up a new SMS Campaign. Assign a price rule to all three discounts to ensure the logic is applied to all your messages. Use these codes in three main scenarios: Discount value: This shortcode is replaced by the discount percentage you set up, eg. 15%. Discount code: This shortcode is replaced by your unique discount code (if one is set up). Discount URL: This shortcode is replaced by a discount code that’s embedded in a link to your website. Unique Customer Discount Codes Every customer code is different to maximize personalization and prevent misuse. When you offer a discount to a customer, you will need to specify either a percentage, a fixed amount, or free shipping from the drop-down menu. Enter the discount value you want to give customers and click “Confirm” to add it to the SMS message. If you have a dedicated discount landing page, you can add its address to your discount URL. Important: You can edit or remove your discount at any time. Setting Up a Discount Code Prefix Plexins allows you to personalize discount codes to ensure they match your brand identity and stand out from discounts offered by your competitors. Create discount codes by selecting the “Settings” option from the menu on the left. Click “Preferences Settings,” enable the “Discount Code Prefix,” and choose an appropriate word for your brand. And that’s it! You’ve set up discounts in your SMS campaign. But if you run into problems or want to ask a question, reach out to our support team at hello@plexins.com.

SMS Campaigns with Plexins allow you to schedule and send message according to specific user segments. Or you can simply send messages to your entire customer base at once. These campaigns differ from automated process on the Plexins website because you can send them to audiences you specify—at times you set. A well-planned and expertly executed SMS campaign is a powerful marketing tool that can boost your ROI. Why You Should Send SMS Marketing Campaigns With the help of Plexins, your SMS Campaigns will deliver a few impressive benefits: ●Tell your customers about new products, promotions, special offers, and exciting news about your brand●Send campaigns straight away or at a designated time set by you●Target specific customers with your marketing messages using customer segments Click the “SMS Campaign” option in the Plexins menu to get started. You’ll then see an overview of your SMS Campaigns, which you can edit or personalize. You can create new automated processes using the buttons at the top of the page. The list below displays how many times you have used campaigns, the execution times, and their current statuses. Activate and deactives campaigns by changing their status. You can then take the following actions: Edit: Customize your SMS Campaign in line with your message and brandingView: View the details of your SMS campaign Types of Campaign The types of SMS Campaigns offered by Plexins are: Holiday Events: Send campaign messages to leverage the marketing potential of major holidays such as Christmas, Memorial Day, and Black Friday. Boost the ROI and revenues by personalizing promotions to specifc groups. Sales: Schedule flash sales and product launches to build trust and increase customer retention rates. And ensure the right offers reach frequent shoppers and customers who have purchased similar products in the past. Product Launch: Turbocharge your product launches and retain customers. Give your subscribers the heads up on your latest products to develop trust and nurture loyalty. If you have any questions about our SMS Campaigns, reach out to our support team at hello@plexins.com.

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The user Dashboard is the first thing you see when you open the Plexins app. Organized into easy-to-read sections, it makes navigating the various options and functions quick and easy. The main menu is located to the left of the Dashboard when you’re logged into Shopify and inside the Plexins app. Dashboard Features A full list of the app’s features is listed here. Just click on a submenu item to access the page. The main Dashboard page highlights a range of important data and reports—allowing you to track the progress of your campaigns. Total Subscribers: The consumers who have agreed to receive marketing messages from your business. Sent: The number of messages you have sent to customers successfully. Clicked: The number of messages that have been clicked by recipients (links clicked twice count as double). Revenue: The amount of money you have earned via Plexins ROI. The return on investment is defined as the money you have earned via Plexins compared with the cost of sending all the SMS messages ROI: This metric refers to the returns generated by your total spend on SMS messages through the Plexins app. Automated Trigger Data Reports This is where you’ll find data relating to the effectiveness of your automated message triggers. Sent: The number of messages you have sent to customers.    Clicked: The number of messages that were clicked by your customers (links clicked twice count double). Total orders: The number of orders that have been converted by Plexins’ Automated Trigger. Revenue: The amount of money you have earned via Automated Triggers. SMS Campaign Data SMS Campaigns: The total number of SMS Campaigns you’ve created. Sent: The number of messages you have successfully sent to subscribers. Clicked: The number of messages that were clicked by your customers (links clicked twice count double). Total orders: The number of orders generated by your Plexins SMS Campaigns. Revenue: The total amount of money you’ve earned across all your SMS Campaigns. If you need help using the Dashboard to access and read data reports, please get in touch with our support team at hello@plexins.com.

User segments allow you to target subscribers based on historical and behavioral data. Taking this targeted approach to marketing campaigns ensures you send the right messages to the right people. Read on to find out how to set up user segments with Plexins and turbocharge your Shopify store’s revenues. Why You Should Use Segments User segmentation is one of the most powerful tactics used by professional marketers. Plexins gives you the tools you need to implement user segmentation to take advantage of the following benefits: Segments allow you to engage specific parts of your customer and subscriber base with personalized experiences, such as Customer behavior or attributes. You can make segments as general or specific as you want (ex: Customers with a total spend of less than $100 vs. Customers with a real spend of less than $100 who have purchased your red lipstick, coral lipstick, blush lipstick, and berry lipstick products). Segments can help you boost your ROI by making it easy to target customers with cross-sells, product recommendations, loyalty offers, or win-back campaigns. Creating a User Segment Go to your Plexins Dashboard and click “User Segments.” You should see a list of pre-defined user segments— designed to measure user value in order to personalize your marketing strategies. The pre-defined segments are: Retain high-valued customers High-valued customers who need to re-engage Customers who need to engage constantly Customers who need to win-back Potential Buyers Re-engage customers who have placed a first order Winback customers who abandoned payment recently All subscribers New Customers Customers who have been lost Click “Create” to Begin the Process 1. Give your segment a unique name 2. Select Segmentation Filters Under Select filter, you will be able to choose from some different segment filters. Customer behavior Customer attributes Order Info Plexins Info Select the desired segment rule according to your marketing strategy and complete the required fields. To narrow your audience based on traits such as location and previous interactions, combine this with other segmentation rules. You can add additional segmentation rules using AND or OR statements. Example： AND: Customers who have spent over $50 AND have never received a text from our store. OR: Customers who have purchased our Coral Water Bottle OR our Lime Green Water Bottle. 3. Review Segment Size The numbers in your segment size will adjust as you apply rules. If this number doesn’t look right, double-check your segmentation rules. 4. Click Save Save your new segment by clicking the “Save” button. Great job! Your new user segment should be good to go! But if you need help or have any questions, reach out to our support team at hello@plexins.com.

Putting aside all other forms of marketing, there is no doubt that Flow is the most powerful feature among all. It takes automated marketing through SMS and Emails to a whole new level, moving beyond the realm of scheduled and timed sending to automatically engage in user marketing based on their behavior. Flow, also known as automated workflows, is best known for its abandoned cart recovery flow. When a user browses a store, sees a product they like, and adds it to their cart, but then gets distracted by pop-ups or messages, they might forget about the product they haven't paid for yet. As a result, the merchant loses a potential order. This is a common phenomenon in the e-commerce field – abandoned carts. Abandoned carts are a headache for merchants. According to the latest research data, the average cart abandonment rate on Shopify sites ranges from 59% to 70%. In other words, if 100 people add products to their carts, at least 59 of them won't complete the checkout process. Consequently, merchants are losing a significant number of orders every year, increasing the store's traffic cost invisibly. However, what if we could send reminders to users after they leave the page for a certain period of time, encouraging them to complete the payment? In doing so, merchants can not only recover these abandoned carts but also convert users into loyal customers, diligently maintaining and guiding them to make repeat purchases. Thus, building an abandoned cart flow is an effective strategy to improve conversion rates and reclaim potential customers. This article will guide you on how to construct an efficient automated abandoned cart marketing flow, aiming to boost order conversions and enhance customer loyalty. What is Flow? Flow is a visual workflow builder that enables the automation of marketing tasks by setting up relevant triggers, conditions, timing, and actions. When a customer's behavior meets the specified conditions, Flow automatically sends designated SMS or email content or applies tags to the user, thus assisting sellers in achieving automated operations. It consists of several key elements: triggers, conditions, timing, and actions: ● Triggers: These are customer actions that initiate the flow, such as abandoned carts (adding items to the cart but not completing the purchase).● Conditions: These are the criteria you set before executing the marketing task, for example, the total value of abandoned carts exceeding a certain amount or a specific product being abandoned.● Delay Time: This determines how long after the user triggers the flow before taking action. For example, sending a reminder SMS or email to the user 2 hours after they abandon the payment process.● Actions: If the trigger conditions are met, the automated flow will take specific actions, such as sending reminder emails or SMS, or categorizing the user. In Plexins, you have the flexibility to fully customize the content of your SMS or email marketing or choose from the template library prepared by Plexins. Additionally, you can continuously add trigger conditions based on your marketing goals to design a comprehensive automated marketing flow. Tip: For more detailed information about Flow, you can click here to view the complete introduction. Abandoned Cart Flow Now that you're eager to design an abandoned cart flow for your store to boost conversion rates, we're on the same page! Let's explore how to create an abandoned cart flow in Plexins to enhance your store's automated marketing capabilities. With this flow, we'll show you how to target both active and inactive users in one go. Starting the Flow Step 1: Choose Triggers and Segmentation Conditions As this flow is designed for customers who abandon their payments, our trigger should be "Checkout." To measure user activity, we can use the "Order quantity" as the segmentation condition. This will define the actions you set in the subsequent flow steps. Note: Different stores may have varying definitions of active customers. You can customize the criteria according to your own standards. Users who meet your conditions will be classified as active, while those who do not will be categorized as inactive. Next, we'll set the actions to be taken based on the trigger conditions. Here, we recommend adopting different actions for the two user groups already segmented in the previous step. SMS Marketing and Active Users For active users, as they have a higher willingness and likelihood to make a purchase, they are more likely to convert. We can use SMS marketing to target this user group. SMS marketing is an effective tool to remind users about the items they left in their shopping carts. It is the fastest and most direct way to reach users, coupled with its time sensitivity, it can create a sense of urgency, leading to sales recovery. You can also add some incentives, such as offering a 5% discount on orders or providing free shipping services. This can make active users feel valued and result in better conversion rates. Trust me, a discount combined with persuasive call-to-action language can greatly enhance the effectiveness of your abandoned cart recovery campaign. Timing is also crucial, especially for cart abandonment reminders. You need to attract users to place an order while they still have the intention to shop, rather than sending reminders long after they've lost interest. Therefore, we recommend sending your first reminder about an hour after the user abandons their cart. Email Marketing and Inactive Users If customers who abandoned their carts do not meet the purchase frequency requirements you set, then you can classify them as inactive users. For this user group, we can adopt email marketing. Since their purchase intent is not as strong, plain text marketing may not be very attractive to them. Instead, a visually appealing email format would be more suitable. When they see vivid product images combined with enticing product descriptions, their desire to make a purchase will be further deepened. At this point, including product coupons will likely be irresistible to most users. Step 2: Follow up on User's Next Actions Completing the first step of abandoned cart reminders is not enough; we also need to follow up on the results after users receive the reminder SMS or Email. For each branch, we need to add the following elements below: ● Delay Time: Number of days after sending the SMS/email message.● Trigger Action: Did an order get generated?● Action: Next follow-up strategy to be taken. Typically, for customers who placed an order after receiving the reminder SMS or email, we would send them a thank-you message or order confirmation, informing them of their successful purchase. For customers who didn't generate an order, we recommend sending another reminder SMS. You can use the same text as before but increase the discount and add a time limit, for example, requiring payment within 1 hour, to create a sense of urgency. Flow Execution The two-step abandoned cart recovery flow is already sufficient to meet the needs of most merchants, as it can help recover a satisfactory number of orders. However, some stores may extend the flow based on their specific requirements. For example, sending a product recommendation message to users three days after the order has passed. Once you have designed your automated flow, click "Release," and it will start running, serving your store. This concludes the automated abandoned cart recovery flow. Now, you can create an effective and highly targeted abandoned cart reminder for users in your store. If you need a step-by-step tutorial for creating a flow, you can click the link for more details. More tutorials are available in our Help Center, and they are always here to assist you. If you have any other questions, please feel free to contact us at any time.

You will learn: How to use flow's trigger rule settings in Plexins. For example, how to set the trigger frequency. There are two types of trigger frequency settings: a. Under the same trigger b. Under the same process Trigger Frequency Setting I. Once the trigger frequency setting is configured, all triggers of the same type will share this frequency rule.II. You can customize the maximum number of times a user can trigger the same trigger and the minimum time interval between two triggers. For example:Set up an automated marketing flow using the "Order Payment Successful" trigger. If the trigger is set to allow 2 triggers, the flow will not be triggered when the same user makes a successful purchase for the third time. Trigger Process Frequency Setting I. The trigger process frequency setting only applies to individual flows, which means each flow can have its own independent trigger frequency.II. You can customize the maximum number of times a user can trigger the same flow and the minimum time interval between two triggers. For example:Set up an flow using the "Order Payment Successful" trigger from the Order Table. If the trigger is set to allow 2 triggers, and the flow is set to allow 1 trigger, the flow will not be triggered when the same user makes a successful purchase for the second time. For a more in-depth look at Stream Analytics, please check out our Flow Understanding Guide.

Open "Automatic Marketing" in the menu bar. Choose "Flow" and then click "Create Flow." Step 1: Selecting Triggers. Plexins has designed six basic triggers based on store operations, and you can choose the ones that best suit your needs. Once you have selected the triggers, you need to configure some basic trigger conditions. Note: For different filters, the setting method of trigger frequency is the same, but the filter conditions will be different. Step 2: Select the next flow condition. Here are the three options available: The first option is to add customer filters. Users who meet the selected conditions will be directed to the "Yes" branch, while those who don't will be directed to the "No" branch. Based on these user classification conditions, you can proceed with further flow settings. The second option is to add action. 1）In this option, select "Send SMS." Then, you need to edit the SMS content. You can click on the template option in the top right corner to choose a template if desired. We recommend including URLs and discount codes in the SMS content to increase conversions. Note: If you select a discount variable but do not set a discount value, the variable will be displayed in red to remind you to add it. Once you have added the necessary details, you can save the content. 2）In this option, select "Send Email." Then, you will proceed to set up the email content. You need to edit your email template, subject line, sender name, sender email address, and the email address where users can reply. Note: If you need to add email addresses for sending and replying or set up a domain, please go to the "Email" section of Settings.  For instructions on setting up a custom domain, click here. The third option is to add timing. This timing refers to the delay time, which determines how long after the user triggers the event the activity will be executed. In the "Add Action" section, there is an option for "Customer Tags." You can use this action independently or in combination with SMS or Email. For example, after sending an SMS or Email, add user filter conditions to categorize them and then apply corresponding tags to different user categories. There are many ways to utilize flows. You can use user filter conditions for A/B testing or use the "Abandoned Cart" trigger for user recovery. By continuously combining and layering these basic triggers, you can design a set of flows tailored to your store's operations. The above tutorial provides guidance on creating flows. If you have any further questions, feel free to reach out to us at any time!

This information is not legal advice. While we do our best to provide useful information as a starting point, Plexins advises all merchants to obtain professional legal advice to ensure that all marketing campaigns are sent in full compliance with all applicable laws.  If you are one of the many merchants sending SMS marketing messages to US shoppers, you must familiarize yourself with the local regulations and comply with them. All Plexins users can easily adhere to these regulations by following a couple of simple and intuitive steps. The following article will introduce you to the key takeaways of the main guideline sources for SMS marketing in the US - the TCPA regulations and CTIA best practices, as well as some local state rules such as the Florida Mini-TCPA and California's CCPA, and how Plexins helps you comply with them at all times. Understanding the TCPA and CTIA TCPA is an acronym for the Telephone Consumer Protection Act. It is a federal law that covers the use of automated telephone communications - including phone calls, voicemails, fax machines, and text messages. It clearly defines spam text messages as an “unsolicited advertisement transmitted to any person without that person's prior express invitation or permission, in writing or otherwise” and deems them illegal. Sending these can result in fines of up to $1,500 per violation.  The CTIA stands for the Cellular Telecommunications Industry Association. It is an association created by key stakeholders in the telecommunications industry (i.e., mobile network operators) that serves, among other things, as a gatekeeper between advertisers and end-users. The CTIA is not a legal authority, and you cannot be sued for not following its guidelines, but there can be other consequences for violating them. You can be reported or flagged by the mobile carriers, which may shut down or suspend your SMS marketing campaigns to your customers.  CTIA guidelines also regulate messages that contain content related to sex, hate, alcohol, firearms, or tobacco (SHAFT). While not following some of these regulations might not result in any legal consequences, we advise you to comply with all of them equally to ensure the success of your SMS marketing program. How to Stay TCPA & CTIA Compliant  Before sending marketing messages to US consumers, you must:  Obtain consent. Conspicuously explain what the shopper is subscribing to. Include an available opt-out mechanism at all times. Comply with quiet hours restrictions. Comply with abandoned checkout reminder regulations. How to Get Consent Shoppers must explicitly agree to receive promotional text marketing messages from you. When collecting phone numbers on your website, through a pop-up or another subscriber collection method, you must clearly state that the individual agrees to receive recurring marketing messages, including abandoned checkout reminders, at the mobile phone number they provide. You must mention that consent is not a condition of any purchase and provide links to your Terms of Service and Privacy Policy.  A consumer opt-in to receive messages should not be transferable or assignable, and message senders should not use opt-in lists that have been rented, sold, or shared. With Plexins, this is done at your store’s checkout or via our various subscriber collection tools. All of them are built-in for compliance with all legal regulations and include the required legal verbiage.   Remember that having consent for SMS doesn’t apply to sending other types of promotional messages (i.e., email). How to Provide an Opt-out Method  CTIA and carrier guidelines require you to occasionally include in your text messages clear instructions on how to opt-out, like the STOP to opt out verbiage. Some carriers ask that you do it once a month, while others - every five messages; we recommend including it every time to avoid oversight and possible sanctions.  It is important to remember that opting-out must be available at all times. When you use plexins, even if your message doesn’t include verbiage such as “STOP to opt out,” a customer that replies “STOP” will be unsubscribed.  The Plexins campaign text editor automatically includes the STOP to opt out verbiage to all your text messages and ensures compliance at all times. How to Respect Quiet Hours  Quiet hours are specific times during the day when you should avoid sending text messages to your subscribers (e.g., early in the morning, or late at night).  Plexins users can easily set up their quiet hours from the app. Simply go to your General Settings, enable the Quiet Hours option, and choose the desired period.  The TCPA prohibits sending text messages anytime after 9 PM and before 8 AM in the recipient's time zone, but certain states have more restrictive rules, such as Florida - between 8 PM and 8 AM.  When to Send Abandoned Checkout Reminders Abandoned Checkout Reminders are automated text messages sent by eCommerce merchants to shoppers who have left items in their online carts at checkout but haven’t completed their purchase. The regulations in the US on Abandoned Checkout Reminders are stricter, and on top of the other regulations, merchants must:  Limit their Abandoned Checkout Reminders to 1 per shopping event.Send the Abandoned Checkout Reminder within 48 hours after the shopping cart was abandoned.  It serves as a reminder that to comply with the CTIA regulations, when sending an abandoned checkout reminder to US shoppers, merchants are allowed to send just 1 message within 48 hours of checkout, including opt-out verbiage. Additional State Laws  Apart from the federal law (TCPA) and the CTIA guidelines, Florida and California have issued additional relevant laws for SMS marketing. They include some specific regulations that any merchant who wishes to send text marketing messages in those states must adhere to.  Florida’s Mini-TCPA  In 2021, Florida introduced some additions on top of the TCPA, known as Florida’s Mini-TCPA. According to these additions, when sending marketing messages, merchants must:   Respect quiet hours between 8 pm to 8 am. Limit messages to three within a 24-hour period (easily done with our Smart sending option). California’s CCPA   The California Consumer Privacy Act (CCPA) is a law that came as a response to users’ concerns regarding their privacy protection. It states that every California user has the right to demand a report of all the personal information a company has collected on them and a list of all third parties this data is shared with (if any).  To comply with the CCPA, make sure that you:   Provide customers with a contact on your website, enabling them to opt out of sharing or selling their personal information. Explicitly mention in your privacy policy you are using third parties such as Plexins for text marketing purposes (or any other marketing reasons), and give complete information on your vendor.  These are the general guidelines you must follow to comply with US Legislation and the various ways Plexins ensures compliance at all times.   If you have any more questions about US laws and regulations, don’t hesitate to contact us.

This information is not legal advice. While we do our best to provide helpful information as a starting point, Plexins advises all merchants to obtain professional legal advice to ensure that all marketing campaigns are sent in full compliance with all applicable laws. When obtaining consent for SMS marketing, you must familiarize shoppers with your Terms of Service and Privacy Policy. According to industry guidelines, links to those documents should be included in the call-to-action compliance texts on Shopify checkout. The following article will walk you through adding the necessary compliance texts and the key elements to include in your Terms of Service and Privacy Policy, providing examples for both. These examples add to your existing Terms of Service and Privacy Policy and relate only to text marketing. Setting up your Terms of Service and Privacy Policy in Shopify First, ensure you have enabled text marketing consent in your store's checkout. Go to the Checkout settings, scroll to the support for marketing section, tick the SMS marketing checkbox, and save. To add the Terms of Service and Privacy Policy texts, go to Policies and paste the example texts from the following paragraphs in the corresponding sections, as shown below. Don't forget to save. Terms of Service Your Terms of Service should include the following information: A description of the SMS service: What type of messages will shoppers receive and when, along with the company name or ID used to send the letters? Abandoned checkout (if applicable): A clear statement that services might include abandoned checkout reminders. Clear opt-out instructions: How can shoppers unsubscribe from the SMS service? Help instructions: How can shoppers ask questions related to the SMS service? Possible fees: What possible prices should shoppers expect, if any? Reference to changed numbers and failed messages. Link to the Privacy Policy. Example By consenting to [Company name] 's SMS marketing in the checkout and initializing a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase. If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered reasonable. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply. For any questions, please text HELP to the number you received the messages from. For more information, contact us at [LINK to your contacts page, form, or email address]. We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honoring requests made in such messages. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or assistance. Your right to privacy is important to us. You can see our Privacy Policy [LINK to Your Privacy Policy] to determine how we collect and use your personal information. Privacy Policy Your privacy policy should include the following information: A description of the SMS service: When and what type of messages will shoppers receive? Abandoned checkout cookie use (if applicable): A clear statement that the website captures cookies to determine when a shopper has left their checkout. Example We value your privacy and the information you consent to share about our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information determines when to send cart reminder messages via SMS. If you have already set up your Terms of Service and Privacy Policy, ensure they include all the above elements. These are the key elements necessary for creating and setting up your Terms of Service and Privacy Policy for SMS marketing in Shopify. Don't hesitate to contact us at hello@plexins.com with any questions or feedback.

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Click the “Collect Subscribers” link from the main menu on the left of the page. Then click “Keyword” to get started. 1: Select a Type of Keyword to Create There are three types of keywords to create with Plexins: ●Keyword●Opt-in Link●QR Generator 2. Enter a Task Name Start by giving your task a name. Example: “Christmas Campaign.” Choose a name that’s simple and helps you to identify your keyword task quickly. It won’t be visible to customers, so choose whatever works best for you. 3. Create a Keyword Use letters, numbers, underscores, and hyphens to create a keyword that customers must use to reply to a subscription. Example: “HappyChristmas.” 4. Choose an SMS Subscription Template Choose the template you want to use by clicking the “Content template” button. Please note: This section is only available with Opt-in links and QR code forms. 5. Create Your Message There are 10 great templates to choose from on the Plexins platform. Click the “Templates” button to choose a ready-made template that will save you time and effort. Continue personalizing your campaigns by using shortcodes to fetch customer information, and don’t forget to include a discount value. 6. Generate Subscription Link Click “Generate subscription link” to generate a link that includes your chosen keyword. Then copy the link template you want to send to customers. Tip: Copy the link directly or the template provided by Plexins. A Few Final Points to Remember ●You can create 10 free campaigns for each keyword you create.●Keywords have thesaurus filtering, and the following five phrases can’t be used: “opt-out,” “stop to opt out,” “stop,” “unstop,” and “start.” If you have any questions about creating keywords with Plexins, please contact our support team at hello@plexins.com.

An appealing, personalized, and engaging pop-up is something all marketers want to create. It can attract store visitors, increase conversion rates, and increase SMS subscribers. Ultimately, however, a great pop-up can boost sales when implemented correctly. Plexins can give you a wealth of pop-up templates to generate impressive revenues with minimal effort. Building a personalized pop-up from scratch is easy with Plexins. Customize it to express your brand concept and appeal to your target audience for the best results. Step1: Choose a Pop-up Name Open the main menu on the left of your screen and click “Collect Subscribers” followed by “Pop-up.” Step 2: Choose a Pop-up Type Choose a template that suits both your brand and your message from the pop-up. Step 3: Edit the form Click the “Form” button to access the pop-up content and layout. Using the design interface, make changes to the pop-up’s design, main title, subtitle, form, submit button, comments, images, background color, and positioning. Editing Tips 1.  Header The header text is the top text box. This example reads: “Unlock 20% off your first order.” 2. Description Text The description text is just below your header text. This example reads: “Sign up for special offers and updates.” 3. Customize Continue to customize the main elements of the popup form using the following design prompts: Choose font, Font style, Text color, Fill, and Stroke. You can customize the content of the submit button by selecting the “Button Field.” Make changes to its font, style, color, and background color. 4. Compliance Here, you can customize the mandatory compliance text in the Pop-up—ensuring your customers explicitly consent to receive text marketing messages from your organization. Ensure compliance by pointing to a privacy policy, the content of which must meet TCPA & CTIA compliance regulations. Compliance is the most important thing!!! 5. Branding Add a brand logo, remove the sample background image, or upload your own image. You can also choose the background color. If you’re creating a pop-up on a mobile device, the background image will be automatically updated. Customize the color of any of the sections listed above. You can also change the color of the text and the font size. Step 4: Edit the Success page After customizing the pop-up form design, you can create an eye-catching success or “thank you” page. A Success page is what visitors see immediately after subscribing to your subscriber list. Use it to thank your customers for their support. Change the background image, edit the main subheading, or change the background color of your success page. We’ve already matched all those with your main message for your ease, but you are free to change them however you like. Step 5: Edit the Floating Button Use this function to make the pop-up window dynamic and shrinkable. The pop-up will become a hover button when the user scrolls up or down the page. Step 6: Publish Your Pop-up Once you have completed the design of the pop-up, you can publish it on your website. To do this, simply click the "Publish" button in the upper right corner. You will then see the following message: The final task is to set up the SMS message your new subscribers will receive after giving their consent to receive SMS messages from your organization. After the pop-up is published, you still need to go set up the Automation Triigger named “New User Join.” Take a look at the presentation below to learn how to set up an Automation Trigger on the Plexins platform. You can also view some detailed analytics about your subscribers on the pop-up page, such as Impressions and Conversion. Got questions about creating pop-ups with Plexins. Reach out to our support team today for assistance at hello@plexins.com.

Effective date: April 01, 2023. Shenzhen Sihailan Service Terms These Terms of Service (hereinafter referred to as the "Terms") inform you of our authority to provide services to you, as well as to manage your account and user behavior, which involve the collection, use, and disclosure of personal data and usage data associated with your use of our services. By accessing and using our services, you agree to the collection and use of relevant information in accordance with these Terms. Shenzhen Sihailan Information Technology Co., Ltd, together with its affiliates (hereinafter referred to as "Plexins" or "we"), is the company that provides the services on this website and can offer all products and services in accordance with the rules set forth in these Terms. We may, at our sole discretion, decide to update these platform terms. Plexins will notify you of such changes by posting them on the website, via email, or through other means of communication. If you continue to use the platform services after we have updated these Terms, you agree to be bound by these updated terms. Ⅰ. Definition 1."Applicable laws" refers to all applicable laws, rules, and regulations, including but not limited to the Personal Information Protection Law of the People's Republic of China, the Advertising Law of the People's Republic of China, the Regulations on the Administration of Short Message Services, and other laws and regulations related to data privacy and consumer protection. Additionally, services provided by this website must not violate any relevant laws and regulations, such as the Telephone Consumer Protection Act (TCPA) in the United States, the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) in the United States, and the Canadian Anti-Spam Legislation (CASL). 2. "Confidential information" means all information disclosed by one party to the other party, whether orally, visually, or in writing, that is designated as confidential or that would reasonably be understood to be confidential given the circumstances. Confidential information includes business and marketing plans, technical and technical information, product plans and designs, pricing information, and business processes. For clarity, platform services are considered confidential information of Plexins. 3."Customer" or "you" refers to individuals or entities (such as corporate entities or non-corporate organizations) that use the platform services. 4."Customer data" refers to any data, information (including personal information), subscriber lists, content (including marketing and promotions), or other materials submitted, posted, transmitted, or otherwise provided by the customer, its service providers, or its end-users related to the platform services and related Plexins services. For clarity, customer data does not include platform services in any case. 5."End-user" means an individual who interacts with the platform services on behalf of the customer, its affiliates, or agents. 6."End-user data" means personal information of end-users contained in your customer data. 7."End-user terms" means (a) the dynamic end-user terms hosted by Plexins for the customer, and (b) the customer's end-user terms that include the Plexins model provided herein. 8."Fees" means all fees associated with your purchase and use of the platform services as described in your account or relevant service orders. 9."Intellectual property rights" means (a) ownership; (b) trademarks; (c) trade secrets; (d) patents, designs, algorithms, and other industrial property rights; (e) all other types and nature of intellectual property and industrial property rights, regardless of their name, and regardless of whether they arise through law, contract, license, or any other means; (f) registrations, initial applications, renewals, extensions, continuations, divisionals, or reissues of the foregoing. 10."Payment information" means the payment information provided through your Plexins account, which may include your bank card number and related information, your email and mailing address for invoicing and notification purposes, and other information used to verify your identity. 11."Payment method" means the credit card, bank account, or other payment method represented by your payment information. 12."Platform services" means the Plexins website, Plexins software and services provided through the Plexins website or through the Shopify App Store or other app stores, related documentation, and any additional services related to the foregoing as specified in service orders (such as online customer management services). For clarity, platform services do not include professional customization services. 13."Plexins website" means the website located at https://www.plexins.com. 14."Subscriber list" means personal information that can be used for SMS message delivery, including name, phone number, and whether the individual has opted in or out. 15."Taxation" refers to any tax, levy, tariff, or similar charge of any nature that can be levied by any applicable tax authority, including but not limited to value-added tax, sales tax, use tax, or withholding tax. 16."Including" as used in these platform terms and any related service orders means "including but not limited to." Ⅱ. Access Platform Services 1. Customer Qualification. As a user of the platform, you must be at least 18 years old, capable of entering into a legally binding contract with us, and not prohibited by law from using the platform's services. If you do not meet these requirements, you may not use the platform's services. If you access or use the platform's services on behalf of an entity, you represent and warrant that you have the authority to bind that entity to these platform terms and that you are doing so as an agent of that entity. If you act as an agent for a Shopify merchant or other merchants, any act or omission of the merchant that violates these platform terms will be considered a breach by you. 2. Your Account. You must register and create an account to access the platform's services. You are responsible for ensuring that your account information is accurate, truthful, and valid, and for protecting and safeguarding your account credentials. You will not allow anyone other than authorized employees to use your account, and you will make reasonable efforts to prevent unauthorized access to your account. You are responsible for all activity related to your account. If you believe that your account has been compromised, you will immediately notify Plexins by sending an email to info@Plexins.com. Any personal information you provide to us in connection with your account is subject to the privacy policy. Ⅲ. Service 1. Plexins is an automated marketing SAAS software designed specifically for global DTC brand sellers, which includes features such as automated SMS marketing, automated email marketing, user management, data management, user segmentation, and more. Plexins helps brands build sophisticated automated marketing strategies, increase store revenue and return on investment (ROI), improve user conversion and retention rates, and help you establish solid and friendly customer relationships with your users. 2. The term "Service," as used in this Agreement, refers to the platform, products, and other auxiliary services specified in the customer's order that the customer accesses. 3. All content, data, and other information submitted by the customer through the use of the Service, including but not limited to such information that the customer may collect from end-users through the Service, is considered "Customer Content" for purposes of this Agreement. Customers may have access to the following features depending on the products they are licensed to use. If the customer does not have access to a specific product feature, the terms for that feature do not apply: A. User-generated content: Some products allow customers to collect, organize, and use customer content, which may include but is not limited to text, video, photos, and other user-generated content created or otherwise provided by the customer's customers, end-users, or other parties with whom the customer works and interacts on the customer's website, social media services, and third-party websites. An example of such a feature is when the customer uses the platform to display customer product photos uploaded by end-users on the customer's website. B. Loyalty and referrals: Some products allow customers to provide the following capabilities to end-users: (i) earn loyalty points from the customer and use the applicable points balance to purchase from the customer, and (ii) receive rewards for referring third parties to end-users - purchasers on the customer's side ("Loyalty and Referrals"). Customer content in the context of loyalty and referrals includes information related to end-users' participation in loyalty or referral programs (such as the end-users' loyalty points). C.  SMS Marketing: Some products allow customers to interact with end-users via SMS/MMS/text messages. Through the application provided by Plexins or through the platform, customers can enable the functionality to send marketing and other messages about customer products or services via SMS/MMS/text messages. The message must contain the following information: a) A description of the stop and help mechanism must be included in the content b) Recipients must agree (“opt-in”) to receive SMS and MMS messages prior to receiving the first message c) Must send marketing content that complies with laws and regulations D.  Email Marketing: Some products allow customers to interact with end-users via email. Through the application provided by Plexins, customers can enable the functionality to send marketing or transactional outreach about customer products or services via email. E. Subscriptions: Some products allow customers to provide subscription options on their websites. "Subscriptions" are recurring purchase options designed to provide end-users with the convenience of automatic delivery and billing for the products they choose. An example of such a feature is when the customer uses the platform to display subscription services for customer products. As a prerequisite for using our services, we will check whether your（customer's） user privacy policy and service terms are compliant. If they are found to be non-compliant, you will not be able to use our products for SMS and email marketing. We reserve the right to discontinue our services to you in such cases. Ⅳ. Use of Platform Services 1. Abide by the laws and regulations. The customer declares, warrants, and covenants that the use of the services shall comply with platform usage restrictions and all applicable laws, rules, or regulations in any jurisdiction, including but not limited to: (i) communications made via phone, SMS/MMS, or email for advertising, marketing, or other purposes; (ii) monitoring or recording of electronic or telephonic communications; (iii) privacy, security, or protection of "personal data" or "personal information," including but not limited to the collection, storage, retention, processing, transmission, disclosure, sharing, disposal, or destruction of personal information; (iv) technical requirements for websites and mobile applications, online behavioral advertising, or online tracking; (v) prohibition of using the platform services in sanctioned countries or regions. Without limiting the foregoing, the laws include the Network Security Law of the People's Republic of China, the Personal Information Protection Law of the People's Republic of China, the Consumer Protection Law for Telephone Users, the Law on Prevention of Telephone Marketing and Consumer Fraud and Abuse, the Law on Refusing Unrequested Calls, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, the Children's Online Privacy Protection Act ("COPPA"), Federal Trade Commission Act, California Consumer Privacy Act ("CCPA"), Data Security and Breach Notification Act, General Data Protection Regulation ("GDPR") of the European Union and the Privacy and Electronic Communications Directive 2002/58/EC ("e-Privacy Directive"), the UK Data Protection Act 2018 (together with GDPR, e-Privacy Directive, and any national legislation implementing "European data protection laws"), Canada's Personal Information Protection and Electronic Documents Act, Canada's Anti-Spam Legislation (SC 2010, c 23), the Trading with the Enemy Act of 1917 of the United States, the International Emergency Economic Powers Act of the United States and/or regulations implemented or issued pursuant to, or any amendment, replacement, reenactment or consolidation of any of the foregoing. For purposes of this agreement, laws and regulations also include the Cellular Telecommunications Industry Association (CTIA) Messaging Principles and any other applicable self-regulatory rules or codes of conduct, which may be amended from time to time. 2. You are solely responsible for the comments and actions you make on the internet and must comply with the following rules. If you fail to comply, we have the right to independently judge and take measures such as deleting all types of information that violates laws, policies, or contains untrue information (without further notice), suspending or closing user accounts, etc. Furthermore, if we suffer any losses as a result, we have the right to request compensation from you. A. You must comply with the relevant national laws, administrative regulations, and management rules, and refrain from using our services to engage in criminal activities that jeopardize national security, disclose state secrets, etc. Information security management regulations must be strictly adhered to. When using this service, you must ensure compliance with the relevant regulations and hold legal business operation qualifications and licenses (if required by the competent authority). B. You must not use our services to create, view, copy, or disseminate information that violates the constitution and laws, or disrupts social order, national unity, or includes pornographic or violent content. C. You must guarantee the authenticity, accuracy, and legality of the information you send and refrain from disseminating illegal, unhealthy, or reactionary information. You must not publish information that contains any of the following: (a) Opposing the basic principles established in the Constitution, jeopardizing national security, disclosing state secrets, subverting the state power, undermining national unity, damaging national honor and interests, inciting ethnic hatred, engaging in ethnic discrimination that undermines national unity, undermining the state's religious policies, promoting cults and feudal superstitions, spreading rumors, disrupting social order, and endangering social stability, insulting or defaming others, and infringing on the legitimate rights and interests of others is strictly prohibited. (b) "Nine Prohibitions": The Ministry of Information Industry's Notice on the Work Plan for the Special Campaign to Crack Down on Pornography and Obscenity on the Internet (Xin Ban [2007] No. 231) clearly lists the nine prohibited standards: 1) political news information, 2) information that undermines national security and social stability, 3) information that discloses state secrets, 4) information that conflicts with current national policies, laws, and regulations, 5) information related to pornography and obscenity, feudal superstition, gambling, false or invalid content, and information that harms public morality or infringes on the legitimate rights and interests of others. (c) Five types of information are strictly prohibited: 1) information that impersonates banks or UnionPay to defraud or extort public or private property; 2) information that spreads pornography, obscenity, gambling, violence, murder, terrorism or incites crimes, or teaches criminal methods; 3) information that illegally sells firearms, ammunition, explosives, smuggled cars, drugs, ecstasy, obscene objects, counterfeit currency, false invoices, or knowingly acquired stolen property; 4) information that falsely claims lottery wins, fake marriage introductions, fake job advertisements, lures or introduces others to engage in prostitution, and other such information;  (d) information that contains other content prohibited by laws and administrative regulations. D. False signatures shall not be used. The use of SMS and email products is limited to the management of internal personnel within the enterprise, or to the publication of information related to its business to customers who meet legal requirements. The service shall not be used for commercial or other purposes beyond those specified in this agreement, and shall not be provided to third parties by means of resale, subleasing, borrowing, distribution or embedding. This service shall not be used for the promotion of personal, commercial products. E. When sending commercial messages to customers, their prior consent must be obtained, and the information service shall be provided to the customer in accordance with the agreed quality, quantity, and time. Without the customer's consent or request, the user shall not send commercial messages to the customer, and if the customer explicitly refuses to receive SMS messages after agreeing, the user shall immediately stop sending them. 3. The customer shall pay attention to and comply with all kinds of terms and rules published or modified from time to time on this website, and establish a strict customer complaint management mechanism. Otherwise, we have the right to suspend or close the service. 4. Use Restrictions: The customer is fully responsible for obtaining, paying for, maintaining, and servicing all equipment, software, hardware, and services necessary for accessing the platform service. The customer's use of the platform service shall not and shall not authorize or encourage any third party to engage in the following activities: A. Violating applicable laws, regulations, policies, and these terms of service. B. Allowing any end user under the age of 18 to use the platform service. C. Engaging in any fraudulent, defamatory, slanderous, threatening, harassing, or stalking activities. D. Disrupting computer systems and distributing spyware, adware, or other harmful programs, reverse engineering, decompiling, disassembling, decoding, or otherwise attempting to export or determine the source code of the platform service. E. Selling, transferring, renting, sublicensing, lending, distributing, or otherwise transferring the platform service or any part thereof to a third party. F. Attempting to access or disrupt the integrity, performance, or security of the platform service, bypass, delete or disable the platform service. 5. Third-Party Services and Integration: Unless we have provided written consent, you may not integrate the platform service with any third-party service. If you integrate the platform service with a third-party service, whether through the integration provided by us or otherwise, you are fully responsible for the use of such third-party service, including any disclosure or other processing of your customer data in connection with the connection to such third-party service. The use of any third-party service is at your own risk. We assume no responsibility for any third-party services related to your use of the platform service, and make no representations or warranties regarding the functionality, security, availability, or operation of any third-party service. If you need assistance in suspending or terminating the integration between third-party services and the platform service, you should contact us proactively. 6. Platform Service Updates: We reserve the right to update the platform services at any time with or without notice to you and to change or discontinue all or any part of the platform services without any liability to you. We may provide notice of any material changes to the platform services by posting them on our website or sending an email. It is your responsibility to regularly review our website for any changes. Your continued use of the platform services following any updates or changes will constitute your acceptance of such modifications. 7. Beta Features: We may invite you to use pre-release or beta features that are not widely available at our discretion. Access to such features may be subject to additional terms and conditions. Any beta features will be considered our confidential information. We make no representations or warranties regarding the functionality of beta features, and any risks associated with using them are assumed by us. 8. Use of Information: The platform services may automatically collect information about your use of the platform services. You agree that we may use information about your use of the platform services internally for data security purposes, including to improve our products and services. You also agree that we may use aggregated or de-identified information about your use of the platform services in our marketing and promotional materials, provided that such information cannot reasonably be used to identify you or any end user. Ⅴ. Fees and Payment Terms 1. General Fees: You are responsible for and shall pay all fees incurred under your account, as well as any fees specified in the service order (if applicable). The applicable fees for your use of the Platform Services will be listed in your account. We reserve the right to update or modify the applicable fees and rates for the Platform Services, provided that we give reasonable advance notice regarding any such changes. 2. Subscriptions: We may offer the Platform Services on a subscription basis. Your purchase of a subscription indicates your agreement to automatically renew your subscription in accordance with these Platform Terms, and to pay all recurring fees associated with your subscription until canceled. Unless otherwise specified in the service order, you may upgrade, downgrade or cancel your subscription as provided in your account. Certain subscription packages may be available only to customers who enter into service orders and may be changed only by contacting our support. Cancellation or downgrade will take effect at the start of the next subscription term. Requests for cancellation, upgrade or downgrade made by contacting our support must be made at least five (5) days prior to the end of the current subscription term. 3.Transaction Fees: Certain features of the Platform Services may include related third-party payment processing fees. If you use such features, you must agree to the terms of service of the third-party payment processor prior to using the relevant features of the Platform Services. If you agree that we have no responsibility for any errors, omissions, or improper actions of such third-party payment processor, and you release us from any liability arising from or related to such issues. 4. Promotions and Discounts: We may offer promotions and discounts from time to time. All promotions and discounts are subject to any terms and conditions conveyed to you at the time of purchase or in the service order, and will not automatically renew or rollover. After a promotion or discount expires, regular fees and billing terms will apply. 5. Payment Method. We may require you to provide payment information through your account. You will ensure that your payment information and payment method are correct, current, and valid at all times, and you are solely responsible for any failure to do so, including any overdraft fees or fees associated with payment rejection. You can change your payment information and update your payment method through your account. 6. Payment Processing. Unless otherwise specified in the service order, we will charge you fees using the payment method you provided through your account on the billing cycle described in your account. We may use third-party payment processors. By providing your payment information through your account, (a) you authorize us and our third-party payment processors to charge your payment method for all applicable fees, including any recurring fees for your subscription and when you reach the fee cap; (b) you agree that Plexins' third-party payment processor may store your payment information; (c) you agree that Plexins' third-party payment processor may verify your payment information and payment method, including by running one or more payment authorization checks (such as by charging and reversing an amount less than one dollar). If Plexins and its third-party payment processor cannot charge your payment method associated with your account for any reason, including expiration or insufficient funds, you remain responsible for any uncollected amounts, and Plexins may attempt to charge your payment method. 7. Refunds. To the extent permitted by law, your purchases are final, and Plexins is under no obligation to provide refunds. If you cancel or modify an existing subscription, you are still responsible for all charges incurred during the then-current subscription period. Notwithstanding the foregoing, we reserve the right to cancel any transaction for any reason in our sole discretion, in which case we will refund any amount paid by you for such transaction. You agree that we reserve the right to determine, in our sole discretion, whether to issue a refund based on any extenuating circumstances that may arise. 8. Late Payments. Late payment fees will be charged on delinquent balances at a rate of 1.5% per month or the maximum legal interest rate allowable (whichever is higher) from the due date of such payment until the date of payment. If Plexins must initiate collection procedures to recover unpaid charges, we will be entitled to collect all costs associated with such collection procedures, including reasonable attorney's fees and transportation costs, from the customer. 9. Taxes. Our service fees do not include taxes. 10. Free Trials. Plexins may provide certain platform services to you for evaluation purposes free of charge. Such free trials are subject to any terms and conditions conveyed to you at the start of the free trial, including any limitations on the total messages or other features. Unless otherwise provided in the service order, Plexins may terminate the free trial at any time in its sole discretion. 11. Billing Disputes. If you wish to dispute any invoice or charges received from Plexins, you must provide written notice to Plexins within fourteen (14) days of delivery of the relevant invoice or bill, failing which you will be deemed to have waived your right to dispute such claims. Ⅵ. Customer obligations 1. Compliance with laws. Customer represents, warrants, and covenants to Plexins that Customer's use of the Service shall comply with the usage restrictions set forth in Section 4 and all applicable laws, rules, or regulations of any jurisdiction. 2. Privacy and Cookie Statement. Customer shall provide an appropriate privacy statement to end-users, disclosing the collection, use, and disclosure of end-users' personal information related to Customer's use of the Service, including but not limited to such collection, use, and disclosure as contemplated by this Agreement. If Customer is subject to the GDPR or ePrivacy Directive or other laws requiring Customer to provide notice or obtain consent for the use of cookies or similar technologies on Customer's website or other online services, Customer shall provide such notice and obtain such consent with respect to any Plexins cookies or similar technologies used on Customer's website or other online services. 3. Restricted Data. Customer shall ensure that Customer Content does not include (i) protected health information regulated by the Health Insurance Portability and Accountability Act (“HIPAA”) or medical information regulated by state medical privacy laws, (ii) social security numbers, driver's license numbers, or other government-issued identification numbers, (iii) financial information, bank account numbers or passwords, or information regulated by the Fair Credit Reporting Act, (iv) payment card data regulated by the Payment Card Industry Data Security Standards, (v) biometric data regulated by biometric privacy laws, (vi) online account passwords, login credentials, or related information, (vii) criminal records, (viii) information regarding race, ethnicity, political or religious beliefs, union membership, or information regarding sexual life or orientation or other information constituting "special categories of data" under the GDPR, or (ix) personal information of children under the age of sixteen (16) or below the age required by applicable privacy laws for consent purposes, as required by COPPA, GDPR or other applicable privacy laws. Plexins shall have no responsibility for such information, even if the Agreement provides to the contrary. 4. Safety. The customer shall use its best efforts to prevent unauthorized access to or use of the Services through its or its permitted user accounts, promptly notify Plexins of any unauthorized access or use, and provide reasonable cooperation regarding information requests from law enforcement agencies, regulatory agencies, or telecommunications providers. 5. Obligations with respect to Customer Content. The customer is solely responsible for the accuracy, content, and legality of Customer Content. The customer acknowledges that the Services are provided by Plexins on a business-to-business basis to the customer, and that Plexins has no direct relationship with any end user as a result of providing the Services to the customer pursuant to this Agreement. Accordingly, the customer acknowledges that Plexins relies on the customer's rights in Customer Content to provide the Services and to process Customer Content in accordance with the Plexins Data Processing Addendum and the customer's instructions thereunder. The customer is solely responsible for the accuracy, content, and legality of Customer Content. Plexins is not responsible for any Customer Content, and may, in its sole discretion, decide to edit or remove any Customer Content that it reasonably believes is inaccurate, inappropriate, or in violation of this Agreement or applicable law. Nothing in this Agreement shall be construed as obligating Plexins to display, use, or in any way utilize any Customer Content that it reasonably believes is inaccurate, inappropriate, or in violation of this Agreement or applicable law. 6. The customer represents and warrants to us that the customer has given all notices and obtained all necessary rights to transfer to us and Plexins without violation or infringement of (i) any laws, (ii) intellectual property, publicity, privacy or other rights, or (iii) any terms of service or other agreements governing customer content or customer's activities related to the use of the service (including, but not limited to, Instagram Platform Policy). 7. License Users and End Users. The customer shall ensure that each of its licensed users and end users is legally bound by customer's terms of use, service terms, or other legally binding agreements between customer and each such end user, prohibiting end users from infringing or otherwise violating third-party rights, including but not limited to third-party intellectual property rights. The customer shall be fully responsible for all actions, omissions, and activities of its licensed users and end users, including their compliance with this agreement. 8. Order Fulfillment. Between the customer and Plexins, the customer is solely responsible for all customer services, order fulfillment and returns, as well as for paying any taxes or fees related to any products or services related to the domain listed on the order that are sold or marketed by the customer. 9. Sending messages to end users through services. Within the scope of Plexins' access offering to customers, customers are allowed to send customer communications to end users through phone, SMS/MMS, or email, including but not limited to marketing and advertising campaigns ("customer messages"). Customers agree not to send any unsolicited commercial communications. In addition, customers acknowledge that they are solely responsible for the content of all customer messages created by the customer or on behalf of the customer, and for compliance with all laws related to the customer's use of the service to send custom messages. Accordingly, notwithstanding any disclaimers of representations or warranties in the agreement, customers represent, warrant, and covenant that: (i) all applicable email addresses and/or phone number lists have been created and/or shared with Plexins in a lawful manner, (ii) clear and conspicuous notice has been given to each end user or other recipient of customer messages or other communications before collecting his or her phone number that such email addresses and/or other contact information may be collected, used, or shared for the purpose of facilitating the sending of customer messages to such recipients as contemplated by this agreement, and as required by law, and (iii) each end user or other recipient of applicable communications has given all necessary consents required by law to receive commercial electronic mail and other forms of communications, including but not limited to consenting to receive customer messages. Customers acknowledge that the service may use an automatic telephone dialing system as defined by TCPA to transmit customer messages, and customers agree that such consent is sufficient to allow the service to use such a system, including but not limited to sending messages for advertising and solicitation purposes. 10. Restrictions on certain messages. By using the functionality to send custom messages to end-users, customers agree to allow end-users to opt-out of any future messages as required by law. Customers are responsible for respecting all opt-out requests from end-users. Customers must use valid phone numbers. Phone numbers that cannot receive SMS/MMS or fixed phone numbers that cannot receive text messages are not eligible for using the service. Customers agree to retain the right to decide the number of customer messages related to the service that may be sent. Applicable message and data rates apply to such messages. Customers hereby acknowledge and agree that (i) Plexins only acts as a technical intermediary in transmitting or routing customer messages sent through the service, (ii) customers are the senders of any customer messages for legal purposes, (iii) Plexins has no relationship or obligation to any end-users or any other individuals or entities with respect to the customer service provided through the service ("End-User Service"), and they are not third-party beneficiaries of this Agreement, and (iv) customers shall be solely responsible and liable for any customer messages and for complying with any laws related to the End-User Service. If Plexins determines in its sole discretion that any messages sent by the customer violate the terms of this Agreement, Plexins may suspend or disable the customer's ability to send messages through the service at any time. Ⅶ. Ownership and Intellectual Property 1. Ownership. Neither party grants any rights or licenses to the other party that is not explicitly provided for in this Agreement. Except for the rights of the customer under this Service Agreement, we and our licensors reserve all intellectual property and other rights, title and interest in and to the Platform, each product, service, and any deliverables and related technology, templates, documentation, help files, tutorials, format and dashboard, including any modifications or improvements to these items based on usage data. If the customer provides feedback or suggestions to us regarding the Services or other products, such feedback or suggestions may be used by us without restriction or obligation. 2. Use of Data. We may generate technical logs, data and usage information related to the customer's use and the end-user's use of the Services ("Usage Data"), as well as the customer content processed by the Services, and use such information to operate, analyze, improve and support the Platform and/or Services, and for other lawful purposes. We will not disclose Usage Data to third parties except as required by law. 3. Platform Service License. Subject to these Service Terms, we grant you a limited, revocable, personal, non-transferable, non-exclusive license to use the Platform Services solely for your own marketing and promotional activities and only in the manner permitted by these terms. This license will terminate immediately upon termination of your account or these Platform Terms. 4. Customer Data License. The customer grants us a non-exclusive, non-transferable, worldwide, royalty-free license to host, reproduce, process, transmit, and otherwise use the customer data for providing the Platform Services and any other uses permitted under these Platform Terms. 5. Marketing and publicity rights. We may use your name and trademark in marketing and publicity materials to identify you as a Plexins customer. Additionally, we may use examples of messages and other marketing content from you or your end-users in our marketing and publicity materials, provided such examples cannot reasonably be used to identify any specific end-user. If you object to a specific use of your name or brand and notify us in writing, we will make commercially reasonable efforts to comply with your request to change or remove the relevant use. 6. Reservation of rights. We own all rights, title, and interest in the Platform Services and all other Plexins products, services, and marks and brands, including all intellectual property rights, except as explicitly provided in these Terms. Neither party's intellectual property rights are granted any rights, except as expressly stated in these Terms. 7. Feedback. If you provide any feedback regarding the Platform Services or other products or services, you agree that we may use such feedback free of charge for any purpose, including improving the Platform Services and other products and services, and developing new products and services. Ⅷ. Service Suspension If the customer violates Section 4 (Use Restrictions) or Section 6 (Customer Obligations), if the customer's invoice payment is overdue for 10 days or more, or if the customer's behavior may harm the security, availability, or integrity of other customers or this service. Once the customer resolves the issue that requires suspension, we will immediately restore the customer's access to the service in accordance with this agreement. We reserve the right (but not the obligation) to monitor and audit the customer's use of the service for any reason or no reason and without further notice to ensure compliance with this agreement. Ⅸ. Privacy and Data Protection 1. The customer instructs Plexins to use account registration information and other personal information of authorized users, which is collected for the purpose of using Plexins services as described in Plexins Privacy Policy (https://www.plexins.com/privacy/), which may be updated from time to time and is currently available. The customer is responsible for the use of the services by its authorized users and their compliance with this agreement. The customer shall keep confidential their service user IDs and passwords, and shall be responsible for any actions taken through their respective accounts. 2. Plexins' Privacy Policy and Data Processing Addendum may be updated from time to time and form an integral part of these Terms of Service. Ⅹ. Disclaimer 1. Except as expressly provided herein: (i) the Platform, including but not limited to any and all Plexins materials, services (including but not limited to installation, integration, and implementation services), and products, are provided by Plexins on an "as is" basis, without any express or implied warranties; (ii) to the maximum extent permitted by applicable law, Plexins disclaims all express or implied warranties, including but not limited to implied warranties of merchantability, non-infringement, and fitness for a particular purpose; (iii) we do not guarantee that the services or content provided by the Platform will be uninterrupted or error-free; and (iv) Plexins makes no warranty or representation that customer's use of the services will comply with the law or the legal correctness, accuracy, reliability, or other aspects of the use or the results of the use or the other content provided under its terms. Customer is responsible for evaluating the functionality and features of the services and determining whether customer can lawfully use the services. Customer is responsible for taking all necessary precautions to protect itself from any claims, damages, losses, or dangers that may arise from its use or reliance on the Platform or the services. Plexins disclaims all warranties related to third-party telecommunications providers. 2. Customer acknowledges that email and text/SMS/MMS messages are insecure media, typically not encrypted during transmission, and that the security of information transmitted over the Internet cannot be guaranteed. Therefore, we are not responsible for any interception or interruption of any communication or for any alteration or loss of customer content related to the services transmitted over the Internet. 3. Certain jurisdictions do not allow the exclusion of certain implied warranties. Therefore, some of the above limitations may not apply in cases where such limitations are not permitted. XI. Responsibility Limitations and Compensation 1. To the fullest extent permitted by law, under no circumstances shall we or any of our affiliates or partners, as well as any of their directors, officers, employees, shareholders, agents, licensors, subcontractors, or suppliers, be liable or responsible in any way for any compensatory, direct or indirect, incidental or consequential damages, under any legal theory, related to this Agreement or any matters related thereto, including but not limited to any loss of profits and business opportunities, business interruption, revenue, earnings, goodwill, use, data or other intangible losses, or special, consequential or punitive damages, even if advised of the possibility of such damages. Notwithstanding anything to the contrary, our cumulative liability to you for any claims, losses, damages, or expenses related to this Agreement and/or any matters related thereto shall be limited to 600 CNY. 2. You understand and agree that the warranty disclaimers, limitations of liability, and remedies limitations contained in these provisions are fundamental to this Agreement, and have been fully considered, understood, and agreed to by you, and are reflected in our provision of the Services and Platform to you and your decision to use the Services and Platform. 3. Customer indemnification. To the fullest extent permitted by applicable law, you shall indemnify and hold harmless the protected parties against any and all third-party claims, actions, lawsuits, and proceedings brought against any of the protected parties, as well as all related liabilities, damages, settlements, fines, penalties, costs or expenses (including reasonable attorney's fees and other litigation expenses), or other losses incurred by the protected parties arising out of or related to: (a) your breach of these Platform Terms, including your use of the Platform Services in violation of these Platform Terms; (b) your violation of applicable laws, CTIA policies or any third-party intellectual property, publicity, or privacy rights related to the Platform Services; (c) customer data related to the Platform Services that you or your representatives upload, transmit, store, or otherwise process; (d) your end-user terms, as updated from time to time. Without prior written consent from Plexins, you shall not compromise or settle any indemnified claim or admit any liability with respect to us, and Plexins reserves the right to participate in defense of and control any matter for which you are required to indemnify us, at our own expense. XII. Termination 1. Termination. Unless otherwise expressly provided in these Terms of Service, we may, at our sole discretion, immediately restrict, terminate, or suspend your access to the Platform Services without any liability to you in the event that you breach these Terms of Service. Without limiting the foregoing and notwithstanding any contrary provision, we may terminate your right to use the Platform Services or these Terms of Service at any time if: (a) you violate these Terms of Service or any Service Order, including your payment obligations; (b) you fail to provide current payment information and a valid payment method, which precludes Plexins from collecting fees due for your use of the Platform Services; (c) your third-party aggregator prohibits or restricts Plexins from providing the Platform Services to you, including where a carrier has determined that you have violated the carrier's content policies; (d) your use of the Platform Services creates security or legal risks for Plexins or its other customers; (e) you have filed for bankruptcy, are dissolving your business, or are participating in similar legal proceedings. If your account is terminated pursuant to these Terms of Service, all then-current Service Orders will also terminate. Additionally, you shall remain responsible for payment of any outstanding service fees, damages, or losses resulting from or related to any of the foregoing reasons. Without prior written consent from Plexins, you shall not compromise or settle any claims for damages, nor admit any liability on our behalf, and Plexins reserves the right to participate in the defense and control of any matter for which you are obligated to compensate Plexins. 2. Consequences of Termination. Upon termination of these Terms of Service or your account, all rights and licenses granted to you by Plexins shall immediately terminate, and you shall immediately cease all use of the Platform Services and return or destroy all confidential information of Plexins that you own or control. 3. Contact Us. For customer support, please email info@Plexins.com.